What Is An Ultrabook… and Does It Matter?

Just like Cabbage Patch Kids of old, an unbranded Ultrabook waits for a home. (picture credit: Brooke Crothers, CNET)

Thin, light and powerful notebooks are coming to take over the world, and it appears it isn’t just Intel that will be promoting this form factor next year.

Since the launch of the first Ultrabooks – notebooks powered by low-voltage versions of the second generation of Intel Core processors – we’ve seen many different variations positioned to suit different customer segments.

All vendors take slight different riffs on the same ultimate goal – to provide a lightweight, slim, aesthetically pleasing notebook that can still provide similar computing experiences to the traditional notebooks that most end users own.

In the comments area for our YouTube segment featuring comparisons between three Ultrabooks from three major brands, one viewer, cowmonkey10, commented “Um…isn’t this just a laptop? What’s an ultrabook?”

That is the foundation for a lot of discussion going on in the IT manufacturing sector right now. Intel have set up a fund to provide marketing assistance to vendors who can make models that meet the criteria for Ultrabooks, which they hope will motivate the ramp up and customer acceptance of these new models.

I was chatting online to Steve Paine (aka “Chippy”) who runs the Ultrabook News website, and he pointed me to an article on CNET regarding Intel’s apparent focus on smaller companies to develop and produce Ultrabooks. This could be a good sign of competition in the new year, as the second-tier vendors will most likely release more competitively-priced versions of an Ultrabook and keep the larger brands in check.

Of course, Intel isn’t an island, and another article, this one on Tom’s Hardware, came out recently suggesting that AMD was readying itself to showcase their own versions of the “thin, light and powerful” category – possibly without stipulating dimensions and specifications. There’s some exciting possibilities there, and we hope to see some examples at the upcoming CES in Las Vegas.

So the question of “What is an ultrabook?” that I posed in the title is a reflection on the creation of a name to describe a new category – and whether this will impact and influence buyers of their next portable PC. I imagine this will depend on Ultrabooks living up to their promise of uncompromising performance in these sleek form factors.

What the term “Ultrabook” does achieve is provide some level of expectation in a potential buyer’s mind, and by forcing manufacturers to build to certain standards can ensure consistency in output. Even though each brand promotes their own offering in their unique way, a customer is educated to the general benefits and characteristics  of the category, in the same way the term “netbook” became accepted as a smaller mobile computing platform.

In the meantime, we thought we’d answer cowmonkey10′s question for our YouTube audience and share that with our readers here as well. There are plenty of sites, both official and non-official, that discuss the criteria in detail. Chippy’s page is a great reference for anyone that wants lots of information.

For those that want the lowdown in just one minute, here is our crash course in what is an Ultrabook:

 

For easy reference, here’s our comparison segment so you can see how different Ultrabooks can be, despite coming from the same general criteria:

 

Will the marketing activity of the term “Ultrabook” help sway you to purchase these a model that fits the definition, or will you buy simply on the merit of a notebook’s individual look, feel and performance?

Would love to hear your thoughts about how branding and classifying products affects your purchase decisions! See you all below.

Ultrabook Comparison – Acer S3, Toshiba Z830 & Asus UX31

Ever since Intel announced the new slim form factor that would take Windows-based notebooks into a new era of portability, lightness and cutting edge design, we’ve been covering many aspects of the Ultrabook build-up.

Our first Ultrabook article ran back in the beginning of September, discussing the details of what made an Ultrabook, and how it might add to the customer experience and value proposition.

ACER S3 Toshiba 7830 and ASUS UX21 Ultrabooks

Which do you want this Christmas? The slick and affordable ACER S3, the business person's dream machine in the Toshiba Z830, or the eye-catching performance and show-stopping looks of the ASUS UX21?

We’ve then been lucky enough to have some hands-on time with a slew of different models, including the Acer S3, Asus UX31, Toshiba Z830 and the HP DM3 Folio .

The beauty of competition is that even though Intel stipulated some minimum criteria benchmarks to determine what makes an Ultrabook, each manufacturer has come up with their own unique features that help set them apart from the pack – whether it be bang for buck, business-friendly features, or eye-catching design.

While we have looked at each individual model and reflected on their attributes as single-standing Ultrabooks, we thought it would be fun to gather three of the units and have a look at them together, just to see what made each one tick, and to illustrate just how different each Ultrabook could be, even though the same Intel DNA is coursing through each of their slim bodies.

If you’ve read each of the previous Ultrabook articles, then you’d have a fair idea of what each one offers. So instead of another article, we thought we’d produce a short, snappy video in the same style that you’ve now seen from the Transformer Prime segments.

We chose one Ultrabook from each processor range: an i3 Acer, an i5 Toshiba and an i7 Asus. We’ve presented our thoughts on what each model might represent for different customers, and left it open for further discussion – each model could be successful in its own patch of the market if they attract the right profile of user.

Without further ado, please find below our Ultrabook comparison video:

 

Here’s where we would love to hear your thoughts on the Ultrabooks – which one would you choose, and why? Or if you’re not interested in making the investment, what’s holding you back? As always, we’ll join you for the discussion and provide further information if you need it.

Talk to you all soon!

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