Samsung Galaxy Tab 10.1 Price Drop

Here in Australia, Samsung have officially moved price on their entire Galaxy Tab 10.1 range this weekend, with the 16GB Wi-Fi model now only $479 RRP. Here’s the new Samsung Galaxy Tab 10.1 price repositions at RRP levels across the range:

  • 16GB Wi-Fi only: $479
  • 64GB Wi-Fi only: $699
  • 16GB Wi-Fi/3G: $629
  • 64GB Wi-Fi/3G: $829

The Samsung Galaxy Tab 10.1 price is now pegged $100 below the comparative iPad models in both capacity and Wi-Fi/3G respects. This looks to be a move to continue the momentum gained through the media-supported hype around the Tab 10.1 and the legal stoushes with Apple here and overseas.

Once the Tab 10.1 was allowed to be released in Australia, Samsung embarked on a massive publicity campaign, complete with cheeky advertising callouts, including the phrase “The Tablet Apple Tried to Stop”, capitalising on the court’s decision to lift the ban on selling the Galaxy Tab 10.1 until the final verdict was decided.

The Samsung Galaxy Tab 10.1 price has just come down in Australia.

Samsung's advertising directly referenced their legal battles with Apple. Even without their own campaign, the amount of exposure the Tab 10.1 received was massive.

The Samsung Galaxy Tab 10.1 price drop can also be seen in context of other hardware offers in the Android tablet territory, and actually makes sense when comparing like-for-like systems.

Take, for example, the Asus Transformer Prime, the only tablet in the market with the Tegra 3 processor today. The RRP for the 64GB version of the Prime is $899. From the RRP of $699 for the Samsung Galaxy Tab 10.1 price, one could add $100 for the addition of the keyboard dock, and a further $100 for the Tegra 3 processor upgrade.

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Of course, there are other market forces and activities hanging in the air that may begin to coalesce in the next few weeks. Rumours are building around a possible iPad 3 announcement, and Samsung themselves appear to have a new 10.1” model, the Galaxy Note 10.1 which looks to combine the functionality of the current Galaxy Note with the screen size and dimensions of the Tab 10.1. Given the number of units sold of the Note, and the development of S-pen based Apps, a 10.1 version of the Note could be very interesting and open the “creative mobile” market even further.

For now, we have the price drops which should stimulate sales of the 10.1 Galaxy Tab, and we’ll keep our eyes peeled for more information on new models as they are announced.

Have you been holding off for a drop of the Samsung Galaxy Tab 10.1 price, and does this announcement get you over the line to become a Galaxy Tab owner? Let us know your thoughts below.

CES 2012: Nest Makes Home Climate Control Cool.

Who would have thought that a thermostat could be sexy? Then again, companies like Dyson and Apple have shown just how seemingly innocuous or technical products can become something akin to a piece of art.

Nest Thermostat Retail Box and Product

Who would have thought a thermostat could look sexy?

Nest takes the idea of a thermostat and drags it kicking and screaming into the 21st century. Based on a design by Tony Fadell, who contributed to the design of many iterations of the iPod and iPhone, the Nest doesn’t just control the temperature of your house – it also learns the behaviour of occupants and helps save money through this information it gathers, as well as giving users the option to select a slightly different room temperature that will result in energy, and therefore money, savings.

The philosophy of simplicity is evident in the design and functionality of the Nest. There is a dial to move clockwise/anti-clockwise, mainly to select temperature, and the centre button to access other functions.

The sensor looks for movement in the house and works out when there is no one home, and adjusts the temperature accordingly. It also suggests temperature selections that light up with a leaf to indicate that these are temperatures that will be more efficient for the house with minimum power wastage.

The Nest is also Wi-Fi enabled, allowing control via an app on mobile devices, or even through the internet, giving control to users no matter where they are.

Inside the Nest Thermostat

A bit of a handyman then you can connect this baby yourself fairly easily.

So far, the Nest has been released in the States and although they don’t release sales figures, they have sold out and currently have a two month waiting list.

Just like Dyson, who reinvented floor care, Nest has taken a rather pedestrian domestic function and converted it into a sleek device that not only controls your home’s environment, it also learns your household’s behaviour and is easily controlled through devices you might already own or via the internet on a browser.

Nest Thermostat at the CES 2012

This thermostat would look great in anyone's home.

If this product does succeed, and from all indications of demand it looks like a winner, then it’s another shining example of a previously old-fashioned home device that has been revolutionised for today’s always-connected and design-conscious market.

Here is Nest’s own Kate Brinks talking to us about the Nest’s functions and business philosophy.

 

Have you ever thought about upgrading your home’s environmental control system, and would you consider it now that you’ve seen the Nest?

 

Dyson Ball DC39 Vacuum Cleaner: First Look

What do vacuum cleaners and mobile phones have in common? Both have game changing industry leaders who never gave up on their dream of building a better product and were willing to eschew the “let’s make it cheaper, so we can sell more” mindset that some manufacturers fall into.

Apple and Dyson have focused on product design and well-thought out functionality that may demand a premium compared to other models in the market, but in a twist of fate, have ended up with both companies at the top of their respective industries. Who would have thought that the impending release of a product that, well, sucks up dirt and dust, would attract so much attention? But just as the latest iPhone was released under the limelight of hype and expectation, so the new Dyson range comes with its own anticipating niche of followers and dedicated users ready to judge.

Having a ball while you're cleaning... the new Dyson DC39.

Dyson Australia were kind enough to leave me with one of their new Dyson DC39 models prior to its release later this month, and compared to the previous Dyson models, it has marked differences. Compared to other models in the market, the Dyson Ball is almost alien in its design.

Leading by design... Dyson have once again reset the benchmark for household cleaning products.

In our household, we currently own a DC23 “Stowaway”, and have always used a barrel vacuum cleaner. The DC23 has been a great machine around our house, not only because of its performance but also because it’s so easy to store with the wrap-around hose system and on-board additional tools.

Side by side... the current DC23 next to the upcoming DC39.

The DC39 has been redesigned literally from the ground up. The first thing you notice is the ball, which is a pretty amazing piece of engineering. The Dyson Ball, as it is called, contains the motor, HEPA filter, the entire power cable when it’s retracted, and two wheels carved out of the spherical design.

Less surface area for the wheels means less grip and less friction - great for carpets and hard floors.

This makes for a very smooth transport motion across our wooden floorboards, and a turning circle that even the DC23 cannot compare to. However, it’s not just the turning circle that impresses; it’s the follow through while pulling the vacuum along that raises the eyebrows. There’s a reason that the DC39 seems to follow the walking line of the user so much more willingly than other vacuums might, and the secret is in the articulating undercarriage.

Detail of the wheels and chassis, with the Cyclone and bin removed. Also notice the reinforcing bracket preventing any squashing of the hose into the main body.

When a user moves left or right while the vacuum is traveling, instead of following its current path until pulled straight, the two smaller front wheels actually turn in response and shift the direction of the vacuum immediately. It doesn’t seem like much of a deal, but I’m always consciously straightening my cleaner just before it rolls into a wall or furniture. Here, there was no secondary movement required… as soon as you deviated left or right, the DC39 followed.

Barrel vacuums have always been fairly obstinate in their travels, but I was very taken by the control I had of the DC39 barrel despite the distance between myself and the main unit. The chassis is spring-loaded to bring the barrel body back into a straight position once it has changed its course.

The undercarriage of the DC39. Note the wheel turn movement in line with the pivot point.

I’m guessing that the overhaul in design meant that certain features of the DC23 had to fall away, as the stick now sits upright and is stored similar to the way an upright would be. There is no space for on-board tools either, so you would need to keep them stored separately.

However, the Triggerhead that comes with the Allergy and Animal versions of the DC39 probably negates the need for constant switching between different heads. The Triggerhead has a powered brush that can be turned off from the top of the wand where it’s held, so it’s pretty effortless to go from carpet to hard floors or tiles; it’s just the push of a button with your thumb in its natural holding position.

The distinct red brushes of the DC39's Triggerhead can be activated and deactivated easily from the top of the handle.

Another difference between the DC23 and DC39 is the motor noise. Where the DC23 is a fairly full-bodied sound, the DC39 appears to be a little more high pitched. As to whether this better or worse is hard to say, but they are at similar volumes.

Filter cleaning has been improved as well. I’m guilty as anyone of neglecting the removable filter, which does require some dismantling of the cyclone enclosure. However, there would be no more excuses for me as the filter now pops out of the top of the cyclone when it needs emptying, and is fixed in place by the barrel handle that fixes onto the cyclone.

Easiest filter cleaning yet - rinse, wring, dry and pop back in place.

The “soul” of the Dyson is in its cyclone technology, which led to the concept of the bagless vacuum. Dyson have further refined this centerpiece to capture even smaller particles, with amazing G-forces of close to 300,000G’s (!) being quoted to extract this dirt into the bin. That would result in a substantial headache for anything other than dust particles.

20 years and the Cyclone lives on, improved and more powerful than ever.

Is the DC39 so much of an improvement that I’d upgrade from last year’s purchase? The DC23 is has been and continues to serve as a cleaning workhorse, and I’ve committed to dragging that filter out to clean it, so it should serve me well for a long time to come. The small storage space it occupies and the on-board tools are still a big practical plus for this model.

However, if you are looking to upgrade an older Dyson or another bag barrel, the DC39 has so much engineering and design development poured into it, that it’s hard to believe that it’s all in aid of keeping your floors clean. But that’s what Dyson is all about, and one can only admire a company who has put so much energy and investment into a singular purpose.

What vacuum cleaner do you currently use, and are you waiting for the new Dyson to arrive?

Steve Jobs’ Legacy is in the Clouds.

Sadly, Steve Jobs never got to see iCloud launched, passing away only days before its worldwide release.

Yesterday, shortly after the passing of Steve Jobs was reported, my Twitter feed and Facebook news items were almost exclusively reflections and tributes for the co-founder of Apple. Amongst the quotes and condolences, one comment stuck out for me :

“Steve Jobs is in the iCloud now.”

That particular statement resonated with me as I’ve been commenting on cloud storage and cloud computing options such as the Chromebook in recent posts. Up to this point in time, cloud-based activity has really been restricted to enterprise and corporate budgets, investing in their own servers and managing them internally.

Google Documents and Microsoft’s Skydrive have both offered a solution for online document and file management, but neither has yet reached the point of mainstream acceptance. Google’s Chrome OS, which is currently appearing on a few specially designed portable PCs, is the closest to a fully cloud-reliant system.

Steve Jobs announced iCloud back in June of this year, and when launched will be the easiest way to take advantage of cloud storage, particularly if you own multiple iDevices. Photos, music, documents, even contacts and calendar info will be grabbed from your device and pushed to other devices in your sphere of iOS devices. And in typical Steve Jobs style, the focus was not on the technology or innovation behind this rethink of how we use our connected devices – Steve wanted us to know that “It just works”.

A YouTube clip of Steve Jobs on stage in 1997 demonstrates just how visionary Steve Jobs was and where he saw the future of computing – not just for calculations and localised processing, but as a truly connected communications system that ultimately rendered localised storage moot.

Back in the late 90’s, we were still talking about large, clunky desktops; this has evolved to the sleek notebooks and touch screen products we now take for granted. The advancements in cellular and wireless technology means information is always within our grasp – and iCloud is in a perfect position to change the local storage paradigm that most of us still live by.

Here is the original 1997 discussion on server-based storage that back then would have sounded pretty fantastical, especially considering the infrastructure users would have had to create for their own mini-cloud.

And here is the slick, all-encompassing service that Apple will be offering from October 12th as part of the iOS 5 update.

It took 14 years to arrive at this point, but the iCloud release is an important landmark that will again disrupt industry standards and move end users to online storage without needing to know the details of server farms or network grids.

Ironically, this may stimulate further growth in competing cloud-based products and services because of this shift to mainstream that Apple will be creating. After all, as Steve Jobs once said, “A lot of times, people don’t know what they want until you show it to them.”

Steve Jobs’ legacy is not just in the products he invented and produced, which have become treasured objects as much as technological achievements. The ripples, indeed waves, of his influence will be felt as we evolve into an age where how we do things is just as important as what we do them on.

Steve Jobs, Rest In Peace.

(Feel free to leave your own reflections and comments on what you think is Steve Jobs’ greatest contribution.)

Apple Announces iPhone 4GS with Increased Capacity and Improved Camera, Voice Command

The new iPhone 4S looks like the current iPhone 4 on the outside, but has a raft of upgraded software and hardware features on the inside.

Today, Apple released details on their latest update to their iPhone, called the iPhone 4S. Looking very similar externally to the outgoing model, the processor has been upgraded to the A5 dual core processor, and includes dual-core graphics.

This extends the iPhone’s ability to play higher-end games that require more graphics power, and in turn opens up a wider usage model for the iPhone as a more serious gaming device in addition to the other entertainment and productivity tools it currently offers.

The new iPhone 4S also comes with an upgraded 8MP camera, with an f/2.4 aperture, meaning casual snappers can take some impressive depth of field shots among other compositions. It can now also film in Full 1080p HD.

Another new feature announced was Intelligent Assistant, a comprehensive voice control feature. The Assistant will be able to action an extremely wide array of tasks via voice, including texting, searching the web or points of interest, find live stock prices, give directions, and set alarms.

Apple took the world from buttons to touch screen... will they now create the voice control revolution?

The assistant will also use data such as GPS location to set up other actions, like sending a text to someone when you leave a predefined area, for example leaving your office to an off-site meeting.

The phone will be released in its major markets, including Australia, on October 14th. The new iOS 5 operating system, which will upgrade the iPhone 3GS and iPhone 4 and latest iPod touch and all iPads, will be released on October 12th.

iOS 5 includes Twitter integration, improved notifications, over-the-air software updates, and a text chat service for iOS 5 users. A new feature of iOS 5 which was announced this morning was Find My Friends, which allows users to release their location to other users, which could be useful when arranging a group gathering or helping direct people to your current location.

iTunes Match, which has only been released for US residents at this stage, will be launched at the end of October. At a price of US$24.99 a year, iTunes will match the songs in your iTunes library to Apple’s database, regardless of whether they were purchased there, and upload any remaining songs for streaming at a high 256kb/s quality to any of your iDevices.

iTunes Match is part of Apple’s new iCloud service, which provides back up and synching of all your apps, text and MMS messages, photos and video you’ve shot, and documents. This service is free with up to 5GB storage.

As with any impending Apple event, rumours flooded the online discussions. Here’s a quick rundown of how some of the major rumours panned out:

  • iPhone 5 or entry level iPhone 4S – as it turned out, the iPhone 4S was very much an improved upgrade to the iPhone 4, retaining the same form factor as the current model.
  • Larger 4” screen – no screen change as the iPhone 4 retina screen continues.
  • Upgrade to 8 megapixel camera – this was confirmed, with a raft of improvements to the camera function with speed, resolution and full high definition video recording.
  • Expand range to 64GB capacity – this was confirmed for the iPhone 4S
  • Macbook Air-inspired sloping design – Some rumoured iPhone 5 designs included a sloping design similar to the Macbook Air. However, the emphasis on gaming would require a more symmetrical design, which the iPhone 4/4S offers.
  • Intelligent voice commands – Apple’s purchase of Siri last year has materialised in the Intelligent Assistant, which according to Apple can pretty much help with anything you need actioned hands-free on the iPhone. Personally, I can’t wait to see this in action.

We’ll be following up with a rundown of the iCloud and iOS 5 features later this month when it’s released.

Will these improvements give you a reason to upgrade your current phone to the iPhone 4S?

Apple’s Steve Jobs: The Game Changer

Here’s a true story. A couple of months ago I had to make a trip to one of our new stores to help train the sales staff. I loaded the store’s address into my GPS so I could get to the store quickly and efficiently. I had a couple of new albums that I’d purchased so I transferred them onto my MP3 player.

Knowing this would be an overnight stay, I took a couple of novels on my eBook reader, in case I had some downtime in the evening. I was a few levels through a new game on my portable gaming device as well, so I made sure that was packed for the trip to for some mindless fun in case I wasn’t in the mood to read.

The training went well, and because of the amount of people involved in the sales training, we used one of the display 55 inch plasmas to display the presentation I’d created. During lunchtime I was able to catch up on my emails and make a few return phone calls that I’d missed during training. I made sure I took some shots of the staff and the store on my digital still camera to share back at work.

Once the session was over and we’d had a (somewhat) quiet night out with the staff, I retired back to the hotel and decided to watch a TV episode I’d missed a couple of weeks ago. I still managed to squeeze in a couple of chapters of my book and cleared even more emails.

On the way back to Sydney, I was really in the mood from for a dedicated rock music channel, so I tuned into an internet radio station and enjoyed a channel pumped through my car speakers directly from the States.

I’m sure you know where I’m going with this. There have been many tributes and reflections this week for Steve Jobs, as news of his resignation as CEO of Apple spread. My “day in the life” story above has been replicated millions of times over around the world.

The iPhone and iPad had a part to play in all of the activities mentioned above, where it would have taken many more devices and a lot more complication to achieve without them. You can replace the words “GPS/camera/ebook reader/gaming/email/TV” with either of the two iDevices I had with me that day. Was convergence ever so apparent before now?

I could go on, from the rich educational apps that have my kids play, to the touch-enabled magazines and newspapers I probably read more than ever due to the ease of use and instant accessibility.

As the next chapter is to be written soon with the release of the next major OS update and cloud services from Apple, we’ll have an opportunity to see where these new offers take the Apple brand and further impact our social, leisure and working lives. And in amongst it, there will have been the guiding hand of Steve Jobs.

As Jobs is still an active member of Apple through his Chairman position, his influence is sure to be felt for a while yet. From nearly bankrupt to the most valuable company in the world, under Jobs’ stewardship Apple’s products, ecosystem and content delivery have truly changed the way we work, play and communicate. As an observer and participant in this industry, I can’t think of a better legacy to leave behind.

Has Apple’s products made a difference to the way you work? Do you think Apple will continue to lead the market with Steve Jobs removing himself from the helm? Feel free to comment below.

The Bigger They Are…HP Touchpad No More!

A week can be a long time in the consumer electronics world and in the smartphone and tablet space, it can be a lifetime. For the new HP Touchpad it was less than a week. In Australia, it had only just been released to lukewarm reception at the beginning of last week. By week’s end, HP had declared the end of the development of any further hardware related to webOS devices and announced a review of its PC hardware division.

Of course, if anyone had predicted that the webOS-powered Touchpad would be all but sold out by the beginning of this week, that would have been laughed off as crazy talk. In Canada and the United States, and then Australia, the Touchpad was cleared to frenzied buyers for as low as $99.

HP Touchpad... $499 one day, $99 the next. Shortest product lifespan since.. the beginning of products?

There is now an installed base of hundreds of thousands of webOS devices courtesy of the Touchpad’s sudden death. Although HP won’t be developing anything further for this device, such is the depth and talent of the developer community that there will undoubtedly be an enthusiastic hobbyist following for some time to come. You might not risk fooling around with your expensive iPad2, but a $99 Touchpad… why not? A group calling themselves TouchDroid have already given themselves the task of porting Android Gingerbread and then Honeycomb onto the Touchpad.

I managed to snag one myself (thanks Ben!), and I’ll be watching these developments with keen eyes. We’ve seen firsthand how a jailbreaking community can assist in inspiring new features in updated OS platforms, and I’m sure this will be no different.

If you look at the Touchpad events in the context of the Google acquisition of Motorola, announced shortly before the demise of the HP tablet, the bond between hardware and software has never been so critical. Apple have shown the world what having such tight control over hardware, operating systems, content and third party apps can produce – in this case, the largest company in the world.

On the other hand, reports are coming out that webOS had the makings of a great platform but was paired with sub-standard, 2 year-old hardware, and actually ran twice as fast on an iPad. There was very little developer support in comparison to iOS or Android.

Google’s purchase of Motorola gives it the ammunition it needs to design hardware intrinsically linked to the software and app/content ecosystem. A visit to the Android app market illustrates the issue of servicing multiple manufacturers, with owners of various devices venting their frustrations with non-working apps on their smartphones. Google will be able to make guarantees about app quality and performance on hardware they themselves design and manufacture.

Of course, Apple don’t licence their desktop or smartphone/tablet operating systems to anyone, whereas Google will need to maintain their relationships with the likes of Samsung and HTC, who have helped Google reach the market share they now command. Time will tell whether manufacturers currently using Android as their platform of choice will seek alternatives to avoid reliance on their direct competitor for fast deployment of new features and system updates.

The Nokia-Windows relationship, which many had questioned when it was first publicly announced, may now be the real dark horse of the future smartphone and tablet wars. Windows 8 previews have been met with cautious praise. Windows already has a solid developer base from its desktop business, so it would be expected that a high level of innovation and diversity will emerge as Windows 8 closes in on its launch date, sometime later in 2012.

The events of the last fortnight are notable from the absence of anything newsworthy from Apple, with the exception that they had become the largest company in the world in terms of capitalisation. In a world where some brands are shedding business units or are being devoured by other companies in a fight for survival, Apple’s business model and financial position speaks volumes.

Did you pick up a Touchpad for a steal, and what will you be doing with it? (Hint: eBay is already full of Touchpads being offered at double their discounted prices!)

From iPhone to Android…and Back?

Ever since I migrated from my iPhone 4 to a new Samsung Galaxy S II, I’ve been keen to cover my experiences using the Android platform. With iOS 5 due to be released later this year, I thought it would be a great opportunity to see what the competitor smartphone ecosystem had to offer, and reflect on what may bring me back to into the Apple fold.

After my recent Asus Eee Pad Slider article gained a fair amount of coverage last week, including a mention in the New York Times via Gigaom and Carrypad, the senior editor of Carrypad offered me an opportunity to contribute content to their website.

Android Honeycomb V iOS5

Android's latest Honeycomb platform has fired the first serious shots across the Apple bow. Will iOS5, due to be released next month, hold its own?

Carrypad is a news and review website devoted to all things mobile, including smartphones and tablets. The idea of that iPhone/Android article that had been mulling in the back of my head then came to the forefront, and became my first article submission, which has just been posted as their feature story.

I’m going to enjoy contributing more content to Carrypad over the coming months, particularly as the tablet and smartphone market heats up and new features from all ecosystems create an even larger potential business.

Thanks to Ben from Carrypad for the opportunity to part of the writing team.

Click on this link to read the full article on Carrypad.

When Is a Tablet Not A Tablet?

During my latest planning meeting with my contacts at Samsung, I had a closer look at a product that has been shown at various exhibitions but not yet released for sale here in Australia. It’s an interesting product, given the upswell in interest in the Tablet category. It’s called the Samsung Slider Series 7 PC. Note that the word “tablet” isn’t in the description.

Many manufacturers are lining up to offer their own take on the tablet product space, and this model from Samsung, aside from the Galaxy Tab, is a form factor that does take some cues from the tablet concept but is still very much a netbook. Why? It’s all about the operating system.

As you can see from the picture above, this model comes with full functioning keyboard and for all intents and purposes works just like a standard netbook, although it does use an upgraded Atom processor and is loaded with Windows 7 Premium as opposed to Starter, so it has a full notebook operating system. In this form, the netbook is also touchscreen enabled, which may be useful in some situations.

However, the screen can be articulated all the way to be flush with the keyboard, and slid down to change into a tablet. This action activates a customised user interface. You can then hold and handle the Slider PC as you would a tablet, although it is a little thicker due to the keyboard adding an extra layer of componentry and hardware.

Samsung mentioned that more “apps” would be available as they’re developed, and they would appear on the screen above.

This is certainly an interesting product, and worked well for the short time I had it, but is it a tablet or netbook first and foremost? I think the answer lies in the software. Both iPad and Android have an interface that has been built from the ground up for the touch experience, and they have an app environment that Windows does not really compete with.

If this product does eventually come to market, I think it will appeal to the user looking for a small notebook or netbook with a keyboard; that wants to use Windows-based programs such as Office; and likes the idea of being able to convert the netbook into a touch screen for ebook reading or viewing video content.

This product concept illustrates the influence of the tablet usage model into other designs such as this netbook. Is this a product you’d consider purchasing? I’d love to hear your thoughts.

The Dyson Fan Goes Forth and Multiplies (Video Below)

In late 2009, Dyson approached Bing Lee and other major retailers with a proposal to sell a top secret new product. At the time, it was very hush-hush and quite intriguing. Dyson are very similar to Apple in that they have a very loyal following. New products are gobbled up and analysed by end users and reviewers alike, so Dyson felt the need to keep this info under wraps.

The mystery product ended up being the world’s first bladeless fan, and the rest is history. They ended up selling tens of thousands of units, selling out of their initial shipments and making a significant dent in the average sell price of the fan category.

At Bing Lee, we knew the interest was going to be huge. The video we produced for the first range was viewed on our website front page over 50,000 times in the first week, and has gone on to be our most popular video on the Bing Lee Youtube channel.

To completely overuse a pun, I’m a Dyson fan myself. At home we have a handheld cordless Vacuum, a larger one for floorboards and one of the original 12 inch fans. This isn’t strictly brand loyalty for me – the products work well, haven’t broken down and look great.

Dyson breathed new life into the vacuum category and made it more than just about about function, it was also about form and design while being innovative in its cleaning technology to be very different from other products in the market.

The fan release, or “air multiplier” as Dyson termed them, adopted the same strategy – it offered a radical alternative to a common product already used by millions, and presented a reason to replace or at least add the product to a household.

I have two young children – my boy is 2 years old and my daughter is turning one this month – and you really can’t overstate the safety aspect of the Dyson Bladeless concept. Kids are curious and will explore everything, including the grills protecting a traditional fan blade. My little ones can, and have, put their heads straight through the ring of the Dyson fan while it’s blowing air, and that’s the best safety demonstration you could possibly make.

So here we are, it’s another summer and Dyson have introduced a few more models to the lineup, with remote control, height adjustment and larger vertical size. It all means more choice and added functionality.

Yes, these products are at the premium end of what you’d normally consider investing in a room fan, but like the vacuums that came before and after them, Dyson have taken a pretty pedestrian product category and produced new products that just beg to be out on display whether or not they’re being used, and the safety factor is such an attraction to young families.

Here’s the video we produced for Bing Lee for the new Dyson range. We actually feature the same young girl from the first video we did, and she’s grown up in the time that Dyson has firmly established itself in the cooling market!