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You may not know it yet, but notebooks will be going through a revolution in the next 12 months. A new class of mobile PC will emerge: thin, light, style-focused and high-performing.
Fuelled by advancements and competitive innovation from both AMD and Intel, notebooks have ramped up in performance and specifications, but with the exception of a few, haven’t really shed their traditional notebook dimensions or basic characteristics such as boot up time and battery life. At the same time, tablets have become a mainstream product that can replace a notebook for some tasks.
The Ultrabook range, coined by Intel, addresses some of these issues affecting the notebook market. Although netbooks were the more mobile and lighter version of its notebook sibling, they are limited to a smaller screen and fitted to more basic PC tasks. Ultrabooks are designed to deliver the full PC experience, with the core propositions of “thin” and “light” manifesting themselves in stylish, eye-catching designs.
Ultrabooks will be the portable PC you want to use, and be seen using. The casual look-at-me email or Facebook check at a café will never have been more popular once these machines start making their way into the market.
There’s no doubt that notebooks are the best value they’ve ever been, and from a “bang for buck” perspective there’s never been a better time to upgrade if you feel the need to. But with longer battery times, an “always on” state similar to tablets, and a burning desire to reveal your sleek Ultrabook at every opportunity, you may find the attraction too hard to resist.
Intel are predicting that Ultrabooks will make up 40% of the consumer notebook market by the end of next year, with each successive Intel chip development driving even greater performance. The first range, due out in October, will make use of a low-voltage variant of the Sandy Bridge processor.
Acer will be the first PC manufacturer to reveal their Ultrabook lineup in Australia later this week, and we’ll be there to take a close look at their offering.
The revolution starts now.