Acer Aspire S3 Ultrabooks Hit Stores, We Produce an Unboxing Video

ACER Aspire S3 Ultrabook side on

  After all the hype, the teasing, and the anticipation, the first Ultrabooks have arrived in store, and it’s Acer that have scored the launch coup once again with their Aspire S3 Ultrabook debuting before any other supplier. Acer are starting to make this a habit, being the first to introduce Honeycomb 10 inch tablets […]

Asus UX31 Ultrabook: First Look

Slow motion reveals are always good for audience impact.

Intel’s new line up of low voltage Core Processors have given rise to a new generation of notebooks, which will start to see the light of day from this October onwards. I’ve had an opportunity to have some hands-on time with an upcoming model from Asus, who have been displaying a fair bit of innovation […]

Acer Aspire S3 Ultrabook – First Look

Acer S3 Ultrabook closed back

The age of the Ultrabooks is upon us, and we have the first example of this new category of mobile PC from Acer. At today’s launch, we had a hands-on look at this very thin and impressively light model nicknamed the Aspire S3, and known as the AS3951 through Acer’s formal naming convention.   The […]

Ultrabooks: Thin Is In

A women measuring her waistline

You may not know it yet, but notebooks will be going through a revolution in the next 12 months. A new class of mobile PC will emerge: thin, light, style-focused and high-performing. Fuelled by advancements and competitive innovation from both AMD and Intel, notebooks have ramped up in performance and specifications, but with the exception […]

Ritchie’s Chat Room: Intel Director Makiko Eda

Intel Logo

As the director of Intel’s marketing and sales division for Asia Pacific, Makiko Eda can talk with authority about her company’s current and future position in a world now dominated by daily tablet announcements. Hailing from Japan, Eda was in Sydney to meet retailers and get an update on the Australian arm of the Intel […]

2nd Generation Intel Core Models Have Landed

Acer 5750G i7 badge

It’s exciting times in the PC industry. AMD are rolling out their new Fusion products, Android Honeycomb is set to be launched on a raft of new tablets, and Intel’s latest generation of Core Processors are finally being launched, after a recall that delayed the release of new notebooks across all brands. This week, Bing […]

Intel’s New Processors: Bridging the Gap

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On Tuesday 18th January, Intel hosted a media and retailer launch in Sydney to demonstrate their new processor range, the second generation of the Core Processor Family, commonly known as Sandy Bridge. Special overseas guest and Intel evangelist Mooly Eden revealed to the audience how processor development is changing within Intel, delivering his presentation with […]

Interview with Aust/NZ AMD boss Brian Slattery

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Here at Ritchie’s Room, we plan to have a monthly spotlight on a mover and shaker in the consumer electronics industry, to provide readers an insight into some of the challenges and opportunities faced by businesses in our sector, and hopefully a glimpse into the future technologies we may see. These will be honest chats […]

Intel’s New “Sandy Bridge” Sneak Peak

This week, two of my contacts from Intel came to visit me. The purpose? To show me a demonstration of their new Sandy Bridge Processor, and Bing Lee had the honour of being the first retailer in Australia to see it in action. Being under a confidentiality agreement, I can’t talk about the specifics of […]