Consumer Electronics Show Las Vegas – Reflections on CES 2012


 Powered by Max Banner Ads 

The International Consumer Electronics Show in Las Vegas has come and gone, and left behind a buzz of excitement and expectation for products and platforms that we will begin to see later on this year. A week after returning to Sydney, and with a couple more videos to upload, I thought I’d look back on the show in a holistic view and pick out some highlights.

There were no revelatory launches or announcements, mostly there were hints of things to come, partnerships to blossom and a drive to make things even simpler for users. Here are some of the impressions I had while walking through the halls of the Las Vegas Convention Centre.

There is an ecosystem war about to be waged, and the prize is… you. Apple and Google have been fighting for the mobile device market for the past few years, with Google now an extremely capable and experienced hand in the cell phone market. However, inroads have been harder for Google to create for the tablet market, which is still predominantly iPad.

In the second half of this year, Microsoft will put its hat in the ring for ecosystem and cross-device dominance, with Windows 8 expected to be deployed across a raft of new products including desktops, touchscreen all-in-ones, Ultrabooks, tablets and smartphones.

Microsoft stand at the consumer electronics show in Las Vegas CES 2012

CES attendees flocking to the Microsoft stand to obtain a glimpse on what will be on offer this year.

Windows are in the enviable position of possessing a user base of hundreds of millions that are potentially customers for the Windows 8 system. Of course, many of them are already using iPhones or one of the many well regarded Android Smartphones, and are knee-deep in the App markets of either one.

However, if Windows does manage to execute the launch correctly, it could potentially convert a fair percentage of these users over through the promise of complete and seamless connectivity of files and data through any device. It could be pretty compelling if they can tie Skydrive into the cloud service that manages the always-synched nature of the always connected, always on products that we now demand.

Microsoft’s partnership with Nokia, which was derided by many at the time of the announcement, now it seems to be one of the smartest moves for both companies to survive and succeed in the brave new world of the smartphone market.

On the other hand, Intel’s major push with Lenovo and Motorola into Google-powered mobile devices later this year gives Android another shot in the arm to stay ahead of the competition and flourish in bourgeoning markets like China – what a country for Lenovo smartphones to launch in! The name of the game here seems to be installed base, and on this metric both Android and iPhone have a comfortable head start on Microsoft.

Nearly every PC brand represented at CES had an Ultrabook offering, and this Intel-created category of slim and light notebooks has given notebooks a new lease of life where there has not been any tremendous technology bumps since the first wave of Core i3/i5/i7 processors were released.

Intel stand at the consumer electronics show in Las Vegas CES 2012

With Intel announcing that they are entering the mobile phone market, other mobile phone chipmakers have been put on notice.

The Ultrabooks show how light, connectable and thin Windows notebooks can be. With most of Intel’s marketing funds being pushed towards the Ultrabook category, it’s no wonder manufacturers are producing their own takes on the Ultrabook in terms of design, weight and ports. As the gap between a standard notebook and an Ultrabook begins to narrow, Ultrabooks will become more attractive for its attributes of SSD, unibody shells, lack of moving parts, instant-on and practical portability without compromising comparable performance.

At the Microsoft Keynote, a few important announcements were made that will start to affect the landscape of PCs later in the year. The first was the announcement of Kinext coming to Windows PCs, and that the developer kit would be released at the beginning of February. This is the first step away from the standard keyboard and mouse and towards Natural User Interface, where gesture and voice control may become a standard plug in for devices in the future. Kinect started as a gaming platform but it was always quite clear that its potential went far beyond waving your hands in front of the TV and would have positive implications for many industries.

Microsoft keynote at the consumer electronics show in Las Vegas CES 2012

Microsoft Keynote... if only they could get the voice recognition software on that dang Windows Phone to work. :-D

The other key announcement was the support for ARM devices for the Windows 8 platform. This means that popular tablets like the Transformer Prime and Galaxy Tab could end up with Windows pre-loaded in the future. This could be a sigh of relief to traditional PC manufacturers, who will probably find deploying Windows on their tablets less burdensome than Android.

Not that Google is entirely on the outer, either. Intel’s chosen platform for its initial foray into the mobile phone market is with Google, which will strengthen its share in the smartphone category and possibly shore up support for tablet devices.

Integration and simplification seems to be the mantra for many AV companies, who are becoming less reliant on third party peripherals and building technology into their products. For example, LG will have Wi-Di in selected models, making the investment in a Wi-Di enabled notebook much less of a consideration because of the need to buy a Netgear or Belkin add-on, for example.

Glassless 3D was also on display for many companies, including Sony and Toshiba. Toshiba had glassless versions for their notebooks as well. The biggest issue is the need for the viewer to be positioned in exactly the right angle and distance for the 3D effect to take place, otherwise it just shows two overlapping images. It’s a progressive step and an indication of where this will head next.

Television-size OLED screens made an appearance as well, and we’ve seen how good images look on a small 7.7 inch screen, and they looked absolutely amazing on a 55 inch display – thin, light, bright with real colour depth. These are the displays of the future, taking over where Plasma and LCD was and where LED is now.

I was very interested in the integration of Google TV into TVs as well, which to me seems like the proper evolution of the Smart TV. LG’s demonstration of Google’s search and select activity on its screens showed how Google can become the default driver for finding relevant video content regardless of source on your television screen. With YouTube focusing on Channels instead of users, and licensing broadcaster program listings, the melding of online, cable and free to air content could be Google’s next big platform.

LG and Google TV stand at the consumer electronics show in Las Vegas CES 2012

Google TV... changing the way we watch TV and putting the control firmly back into the viewers hands.

There was plenty more that I saw, including a fair bit of home automation and security and more IP connected devices and appliances. But for the most part, this year seemed to be all about the evolution of platforms and the devices that will support them.

We’ll be following up with key manufacturers here in Australia as products are released and look forward to sharing our views and demonstrations of these new devices and platforms as they become available. What new gadgets and devices are you looking forward to seeing in the market?

Until the next Consumer Electronics Show in Las Vegas from the Ritchie’s Room team thanks for watching and reading and we can’t wait until CES 2013.

Ritchie’s Room at the 2012 Consumer Electronics Show (CES)!

The 2012 CES is only a few days away and we just wanted to shout out to all our readers that we will be updating this site has much as possible with news from the 2012 tech launch event.

We will be on hand for all the major announcements from the big brands attending CES 2012.

We expect to see and share with you some great new releases including the latest Ultrabooks, Tablets, Windows 8 gear, and the latest in Smart TVs, smartphones and networking products.

We’ll be sharing this on all our social networks, so you ‘ll be able to track our updates and posts on the following platforms:

Facebook: www.facebook.com/ritchiesroom

Twitter: www.twitter.com/ritchiesroom

YouTube: www.youtube.com/ritchiesroomtv

Google Plus (the link is not an extension as such)

and of course right here on Ritchie’s Room!

So feel free to subscribe to us on any of the above social links and bookmark us here for regular updates straight from the Las Vegas Convention Centre and other venues in town.

If there is anything you’d like to know specifically, or think think there is a stand worth looking at for our readers, here’s your chance to have your Ritchie’s Room roving reporters get around to these stands during the show. We’ll do our best to cover as much as possible during the days we are there.

Cheers, and until next time… in Vegas!