When I heard that the legendary Michael Bay would be presenting at the Samsung event at this year’s CES in Las Vegas, I was pretty pumped. I couldn’t care less what the critics say, I’m a big Transformers fan from my childhood and this dude has brought my little imaginary robot fight scenes to life in the most bombastic, loud and adrenalin charged movies – regardless of plot or script.
Then I heard of the slow motion car wreck that the event actually became – and also how much publicity Samsung received as a result. Whether or not it was nerves, or a case of being massively unprepared, Michael Bay simply forgot his lines for what should have been a by-the-numbers event for Samsung’s new Curved TV launch.
Instead, the instant social media reaction to Mr Bay’s walk off stage in an apparent stage freeze became the most memorable moment of the CES for many.
Of course, this wasn’t the first time that Michael Bay had made headlines for a consumer electronics launch for the wrong reasons. At an LG launch Michael Bay admitted he didn’t use that brand’s phone and instead brought out a Samsung phone from his jacket pocket, much to the astonishment and horror of onlooking LG sponsors.
So it got me thinking… what if we took that experience to the nth degree and Michael Bay ended up promoting a heap of brands other than the one he was actually representing on the day? That would indeed be headlines for all the wrong reasons.
Here’s my version of Michael Bay’s Samsung Meltdown moment. Enjoy!