Bona fide events built around around product launches are few and far between these days, but there was no doubt that the local launch of the Samsung Galaxy S3 in Sydney yesterday was aimed to make as much of an impact as possible, delivering on the promise of a new mobile device that could set new standards in mobile functionality.
After receiving our Samsung Galaxy S3 and spending a few hours with it in the studio today, there was no doubt that the bar has been raised and it will be hard to leap frog this device any time soon. We’ve put together a few segments so you can see what our impressions are, particularly if you’re looking at upgrading your smartphone any time soon.
The phone is light, powerful and rates extremely high on the usability factor. The hardware is light but also robust with no give or flex in the tooling. The Samsung Galaxy S3 is powered by a quad core 1.4GHz processor, and it shows. All app opening/closing/switching, browser performance and camera use all ran without a hitch.
The 1280 x 720op 4.8″ screen is lovely to behold. The Super HD AMOLED display provides wonderful contrast levels, where black levels really do feel like black, and colours appear quite vivid and deep. Watching content locally or streamed on the Samsung Galaxy S3 was issue free.
The Touchwiz UI has had a raft of tweaks for the Samsung Galaxy S3, and all focused on user experience. The phone can be set to respond to motions to mute the phone, make phone calls from a message window, and brightness can be maintained if your eyes are placed on the screen. You can take a video playing in the video player and have it hover over the rest of the screen while you do any other activity on the phone.
The S Voice is also a decent competitor against Siri. In our test, the Samsung Galaxy S3 was able to hold its own and go the extra mile (pardon the pun) when it came to street directions to a destination – in Australia this service is still blocked by Apple.
Google does a pretty good job at integrating social media accounts in their smartphone OS, and the Samsung Galaxy S3 continues that trend, with local photos having the ability to be tagged with social profiles.
The built-in 8MP camera on the Samsung Galaxy S3 continues to demonstrate why so many people eschew a dedicated compact camera these days – smartphones are able to compete in casual shooting environments with ease. This camera has a few cool features, like burst mode, best photo which chooses the optimised pic from a burst 8 shots, 1080p video recording, 720p from camera recording, and snapshot function while recording video. These are features you find on decent dedicated camera setups, so it’s no wonder there is a shift in user behaviour.
Aside from the hardware prowess, operating system refinements and overall performance, the Samsung Galaxy S3 continues to include some content offers as well. The Music Hub, which has been around for some time now, is available for a free trial, as is a subscription to Quickflix for movies and TV shows. Navigon GPS software is also preloaded.
Overall, the Samsung Galaxy S3 is a remarkable phone. Considering the advancements made since the GS2, and the side-by-side comparison with the rather dimunitive-looking iPhone 4S, this phone ticks most of the boxes a smartphone user would want – with the exception of 4G connectivity and the still-fragmented Android ecosystem.
However, Samsung are betting on screen size and a controlled, specialised interface along with content and social/usability propositions to make their pitch – and it looks like millions of interested punters around the world are buying it. To be honest, so are we.
This page will be filled with a few videos over the weekend focusing on some different areas of the Samsung Galaxy S3. We hope you enjoy them, and let us know if you have any questions by leaving a comment below.
Until next time!